Archive by Author

Email Sucks! 5 Time Saving Tips From Kevin Rose.

2 Sep

email-marketing

Email is probably one of the most over used forms of communication today. It is a fantastic technology that has revolutionised the way we work but like most good things it is best in moderation.

People with a moderate amount of email in their inbox are few and far between and most are suffering from email overload. One of these people is Digg founder and angel investor Kevin Rose. The following article is taken from Kevin’s blog kevinrose.com and shows five strategies he has used to take control of his inbox and reclaim his life.

I’ll hand you over to Kevin…

My stats:
938 unread work emails.
1002 unread personal emails.

The madness has to stop. What was once a 30 minute annoyance is now my full-time job. Here are 5 time saving tips:

#5: Add a http://three.sentenc.es/ email signature and keep them short.

“Treat all email responses like SMS text messages, using a set number of letters per response. Since it’s too hard to count letters, we count sentences instead.

three.sentenc.es is a personal policy that all email responses regardless of recipient or subject will be three sentences or less. It’s that simple.”

Example signature:
——————————————–
Q: Why is this email three sentences or less?
A: http://three.sentenc.es
——————————————–

#4: Type “Sent from iPhone” under your short responses. People don’t expect long responses when you’re on your phone. Don’t forget to mispell a few words.

This all looks graet +1!!
Sent from iPhone.

#3: Create a ‘VIP’ filter. Add your boss, investors, and close friends. Flag them red and throw them in a separate folder. This is the first place I check every morning.

#2: (Gmail only) Keep the spam out. If you’re giving your address to a potentially shady website, tack on +spam to the end, example: yourname+spam@gmail.com. You can then filter those emails into a spam folder you check periodically. (ProTip: the +spam is a variable that can be anything you want, eg. yourname+football@gmail.com etc., make as many as you like)

#1: (Apple Mail or similar program) Setup an email bankruptcy filter. This is a little bit of a dick move, but if you’re getting hundreds of new emails a day, it just might work.

Step 1: Create a filter that auto-responds to all unopened emails > 14 days old w/the following message:

Your email (below) is now 14 days old and has not been opened. To minimize email buildup your email has now been placed in the archive. Should you still require a response simply respond back and you’ll automatically be added to the priority queue. Thank you.

Step 2: Setup another filter that looks for the text “Your email (below)”, this will catch the email responses back to you from those still requiring your response. Filter these into a special folder you check and respond to daily.

Good luck!

Friendly Fire: How the American Food System is Killing the American People

26 May

540x360_pigs_aisle_usda

This article is about a subject I am very passionate about and one that is now being hotly contested by many large companies. I have written this article about the American food system simply because there is the most information available. It is not a problem that is exclusive to America, it is also a problem in the UK and other countries in the world.but I hope that with education we can erase the issue.

I believe it is our right to have good food available at honest prices. At the end of the day food is the fuel that powers our body and provides the energy to build new cells. We truly are made up of what we eat. With this in mind it would make sense that the government would want a nation eating the best possible quality of food that would keep it’s countries citizens fit, healthy and most importantly productive. You would then also expect that the company you work for or the school your children go to would also want you to have access to the best quality food. By keeping you and your children healthy they and the country will ultimately make more money and spend less money on healthcare. To me this seems like common sense but it appears I am in a minority as the American government and a number of multi-national American companies clearly think differently. I am going to show you the side of the American food industry they don’t want you to see.

As population grows around the world the way we produce enough food to feed everyone has come under pressure. In America today people eat 200lb of meat per person each year. This simply wouldn’t have been possible fifty years ago but food production technologies have changed so dramatically that we can produce meat at industrial levels. All this seems great, it’s feeding the nation, except for one small problem. The industry is run by companies more interested in their bottam line than the quality of their products.

Approximately 10 billion animals (chickens, cattle, hogs, ducks, turkeys,lambs and sheep) are raised and killed in the US annually. Almost everyone of these animals is sold by one of the big four meat companies and like many businesses they are competing to serve you, the consumer. The problem is that consumers are demanding lower and lower prices. Prices so low that it would be impossible to rear the animals in a natural way. Hence the development of factory farming. Almost all of these 10 billion animals are raised on factory farms. To make full use of the space available as many animals are packed into the farms as possible but that just gives us another problem, there’s not enough grass to feed the animals. To solve this the animals are fed corn which also makes them grow fatter quicker. Thats convenient isn’t it? For example if you feed a chicken corn it can be at a size big enough to take to slaughter in 48 days compared to the 3 months it would usually take. This means that farmers can produce almost double the amount of chickens in this way but it also means that the chicken on your plate is not as healthy as you thought it was.

So factory farming means we have to feed animals different food. Not the best situation admittedly but not the end of the world either. However there is another issue with factory farming. With so many animals in one place there is a huge amount of manure produced. On a natural farm this helps add nutrients to the fields where the grass grows and then the animals eat the grass but on a factory farm this waste is just left. Animals end up living in their own excrement and where there is that much feces there is also disease. Once one animal gets sick they all do simply because they all live so close together and it is these animals that end up on your plate sometimes causing tragedies.

In 2001 two year old Kevin Kowalcyk ate a hamburger with his parents. Twelve days later he was dead. The cause of his death was E.coli O157:H7 which is the pathogenic form of the normally benign form of E.coli bacteria thats found in the gut. Kevin’s death was preventable. The meat that he ate was contaminated due to factory farming and industrial processing’s cost savings. E.coli is often spread by fecal matter both at the slaughterhouse and on the farm and the lack of hygienic conditions ultimately lead to a mother losing her son.

It is estimated that illnesses such as E.coli sicken an estimated 76 million Americans each year and cause 5000 deaths. Considering this statistic you would expect the industry to be closely monitored but you would be wrong. In 1972 the FDA conducted 50,000 food safety inspections, however in 2006 only 9,164 took place. It could be argued that Americans are not being protected at the most basic level.

America is the most obese nation on the planet. That is not an opinion or a statement. That is a fact. One third off all children and adolescents are overweight or obese and that number is only going to rise. We are entering an era where parents may out live their own children due to the food they eat. Taking a snapshot of the average diet in America and we can see that it is mainly made up of high calorie, sugar laden processed foods. Couple this with the sedentary lifestyles that most people live and it’s clear why waist-sizes are ballooning. This is not about esthetics. This is about the serious health issues that obesity causes.like diabetes, heart ailments and cancer. Here are just a few statistics thats shocked me about the situation.

  • 67% of Americans are overweight with 30.1% being obese
  • 7.8% of Americans have diabetes, many of these cases are preventable
  • Over the last 20 years obesity in children aged 6 – 11 has almost tripled from 6.5% to 19.6%
  • Every third person born in 2000 will have type 2 diabetes as an adult
  • Obesity and physical inactivity may account for 25 to 30 percent of colon, breast (postmenopausal), endometrial, kidney, and cancer of the esophagus.

The unfortunate fact is it is cheaper to eat unhealthily in America than it is to eat healthily due to the subsidies that the government and private companies place on some products. However comparing the prices on the supermarket shelves will never show the real cost. In a country where you pay for your healthcare you are essentially deciding weather to pay now or later when you buy the cheaper, unhealthy food in the supermarket. It is impossible to guess at which choice ends up cheaper in the long run but if you value your own life at any level eating healthily now is the clear financial winner.

Ultimately the choice is in the your hands. This isn’t how the world needs to be and consumers have the power to change this situation, since companies are there to make money. If you don’t buy their products they will no longer sell them. This is about making a choice for yourself, to live a healthier and longer life but also about helping others. You can help educate and pass on the knowledge you now have of the food industry along with demanding the government to take America’s food needs more seriously. I believe change is needed but my belief is worthless without many millions more people believing the same thing.

If you found this article interesting and would like to find out more check out the links below.

Food Inc – Brilliant documentary about just this subject, a must watch.
Take Part – The best place on the web to find out more and get involved.
Jamie’s Food Revolution – Another great show by the TV chef and shows the problem in schools.

The Ethics of Modern Business

20 May

i-want-to-change-the-world

To the untrained eye business is simply about making money. Many very successful business people completely believe this along with many more people who have never given being in business a second thought. I don’t. I believe that business is a sustainable vehicle for change. In fact I believe that business is the only way to make realistic, long term changes for the better in the largely capitalist society we live.

Having said this business and the free market does not always make changes for the better mainly because companies lose their original direction and become focused on making more money for their founders, their shareholders and the companies the sell their products. From my own experience and the study of other businesses it is clear to see that the most successful business are those born out of solving a problem in society. That may be providing people with technology to help make life easier, or the food they need where they live, it could be any number of problems but few companies who aren’t solving a real problem succeed. I like to refer to these as ‘me too’ businesses because they are simply trying to capitalize where other trailblazers have been successful.

If making money is your only reason for starting a business I would suggest you think again. Money is the by product of business, the reward if you will, but like most rewards they can only be gained by achieving a goal before others. You will be much more driven to achieve that goal if it is something you are passionate about that will benefit others in society.

If you have an idea that you think will make a difference to other people’s lives you can find a business model to support it. Then all you need to do is get out there and change the world as we know it.

The Hazards of Building a Business on another Business

28 Apr

danger-sign

The ultimate aim for most entrepreneurs is to build a business that can eventually stand on it’s own two feet and become it’s own entity, devoid from the original founders but how can you achieve this when you are building on another businesses platform?

I’m going to give you a couple of examples of the most risky business practice around at the moment.

Zynga are connecting the world through games, or so they say. However it seems they are connecting the world through Facebook. The company has built itself up using the Facebook API to build social games such as Farmville and Mafia Wars that are addictive enough to bring in millions of dollars of revenue every year. While Zynga games are not just on Facebook it does make up the majority of their business and here lies the risk. With so much money being made why wouldn’t Facebook themselves get in on the action. Obviously they would also have a competitive advantage over Zynga since it’s their platform and they have no shortage of money to throw at the challenge. Ultimately Zynga’s fate lies in the hands of Facebook who could pull the plug on the company almost whenever it liked. Companies like Zynga may make a fast buck but they cannot be considered sustainable companies that will last the test of time.

Zynga is not the only company that can be considered unsustainable. With Twitter buying the Tweetie earlier this month the market for 3rd party Twitter clients is looking more and more shaky. Tweetdeck, Echofone and many others will soon be in competition with Twitter themselves which is a huge step up from the competition they faced previously and likely to put them into difficulties, especially when you think how many people are most likely to buy an official app endorsed or made by Twitter themselves. It almost seems these companies were created with the aim of being bought by Twitter, in which case Tweetie won.

The tech industry is littered with ‘me too’ businesses and business that add functionality to other products or services. So often these companies get funded by angel investors and often people mistake them for real money making businesses. (some like zynga do make money but that can’t last long) but the fact is that none of these businesses are safe bets they can get wiped out far to easily by their big brothers who’s API’s they have built on. One of the first lessons you learn in business is to diversify and not put all your eggs in one basket. The web 2.0 world should remember that.

Products That I Can’t Live Without

29 Mar

Firstly apologies to any regular readers on the lack of new posts to the blog at the moment, I’m having a bit of a hiatus at the moment due to a lot of work in other areas but I will continue to post here as and when I can.

Having been inspired by Kevin Rose and Michael Arrington I have decided to write a list of my favorite products that I use on a regular basis. Some of these I use for work, some for fun, some cover both areas and all make me more productive in one way or another. I use most of them every day or nearly every day and they all help me through the week. Let me know what you think of the list and add your own links in the comments below, I’d love to hear what you guys can’t live without.

Gmail
Google Analytics
Google Finance
Google Docs / Calander
Start.io
WordPress
Skype
Spotify
Omnifocus
Drop Box
iPhone 3GS
Tweetie (Twitter)
Facebook*
Digg
YouTube
Photoshop
Pages

*Facebook is only on the list since it is where a large number of friends are. Personally with the privacy issues on Facebook I would prefer not to use the service but due to sheer number of users the positives out weigh the negatives at this point.